SITE SELECTION

Beard Papa has an experienced and creative development team. Our team has strong relationships with major retail property management Companies and developers, enabling negotiation of prime retail sites.

Our development team:

• Designs each store
• Manages the construction program
• Supervises the fitout of each store
• Equips each store to the highest standard

COMMUNICATION

The Beard Papa Sweets Operations team has extensive experience and you are provided with regular contact from store consultants. Our consultants provide franchisees with advice on:

• Business Planning
• Training
• Baking
• Staffing
• New product implementation
• Product Presentation
• Local store marketing

INITIAL & ONGOING TRAINING & BUSINESS ADVICE

Beard Papa Sweets is committed to providing extensive initial and ongoing training to franchisees.

All franchisees will go through a training program, which consists of a 3 week in-store training (at the head training store in each state) and then 3 days intensive training in the franchisees store prior to opening.

Ongoing training and advice is provided to franchisees through regular visits by the Area Manager.

STRONG BRAND MARKETING & GROUP ADVERTISING

Beard Papa Sweets own marketing department creates and implements marketing and promotional materials. We develop annual marketing plans to focus on, and promote our core brand values which include:

• Fresh n Natural
• No Artificial Preservatives or Additives
• Worlds Best Cream Puff

Our marketing initiatives are designed to build sales and increase our brand recognition. We communicate regularly with franchisees regarding in-store initiatives. Each Beard Papa Sweets business is encouraged to build its own local marketing initiatives with the assistance of our marketing team and a local store marketing plan.